ADIDAS CRAZY 8 REMAKE (2024)

PRODUCT BRIEF: a redesign on of the iconic Adidas Crazy 8, famously worn by Kobe Bryant

In this version, I reimagined the style to emulate the sleek and powerful appearance of snake scales that turn into three elements, paying homage to Kobe’s Black Mamba persona and adidias’ three stripes. To complement the design, I created a custom logo featuring a black mamba snake shaped into an 8, symbolizing both Kobe’s jersey number and his fierce, relentless drive on the court.

I also added a blue color way to match the blue Laker’s throwback jersey.